The Moto X is a big bet for Google and Motorola. It’s a phone that wouldn’t have existed if Google had not paid $12.5 billion for Motorola over a year and a half ago, and one that lets Google introduce its vision of a mass-market Android smartphone without taking center stage. In a world filled with everything from major smartphone manufacturers to non-name white-box vendors producing Android devices, why and how does this new flagship phone from Motorola shine through? It all boils down to something very Googley — data.
Google uses data like no other company, and with the Moto X it took an average of what screen size is acceptable to most consumers, the most comfortable shape of the phone based on data from focus groups, and features that exist just to try to fix statistical problems. One example is how, on average, we check our phone for the current time more than 50 times a day.
The most impressive thing to me about the Moto X though, is how un-Googley it feels. It’s a phone that actually has character, purpose and meaning, even though it was created in a test tube. It doesn’t feature the most mind-blowing hardware and it’s not the fastest Android phone in the world, but it doesn’t need to be.
The Moto X is made out of a combination of glossy plastic and soft touch plastic, letting the phone feel premium and look great without sacrificing weight or comfort. The display is bonded to the plastic front frame using a new manufacturing process that practically eliminates the border around the screen. It makes you feel as if you’re just holding the display in your hand when you use it, and everything else just melts away.
Speaking of the display, it’s a 4.7-inch panel that features a 720p HD resolution, and is the best looking display ever to come out of Motorola. While it looks overly saturated and bright because it’s an AMOLED screen, the screen does look sharp and clear, with a 316 ppi that makes text look beautiful.
Diving deeper, the phone itself is powered by a system on a chip Motorola is calling the Motorola X8 Mobile Computing System — basically there’s the phone’s processor, a Qualcomm dual-core 1.7GHz Snapdragon S4, a quad-core graphics processor, a natural language processor that powers Touchless Control, and a contextual computing processor that powers Active Display and other always-listening gestures like quick photo capture that we will get into later.
The X ships with Android 4.2.2, 16GB of storage, 2GB of RAM, a 2,200 mAh battery, NFC, Miracast wireless display and Bluetooth 4.0.
There are three microphones on the Moto X to help with Touchless Control, but also to provide great noise cancellation with Motorola’s Crystal Talk feature, and they all work together exceptionally well. Talking on the phone sounds impeccably good in a wide variety of different environments, to both me and the people who I spoke to. Finally, a phone that works great as a phone.
Switching to the speakerphone, which is loud — super loud — and also clear, there is a reason why. Motorola says that the Moto X measures the temperature and movement of the speaker membrane to enable more than 5 times the sound power of other speakerphones while ensuring the speaker doesn’t blow out.
The X also features something Motorola has been doing for a bit, and that’s a water-repellant coating that extends to the electrical boards inside the phone, giving you some leeway if you accidentally drop your phone into water or splash it with a drink. Wi-Fi 802.11ac, the latest Wi-Fi technology, is built-in for absolutely insane WI-Fi performance, and so is more 802.11n performance with a second amplifie.
Motorola’s new hero phone offers up the most seamless and integrated Android experience on the market, and it does this without changing the core Android experience practically at all. It is a mainstream, consumer-focused, $199.99 mass-market phone. One that can appeal to young kids, teenagers, professionals, men, women, and everyone else. There are truly great, well thought out features, that together make this phone a bona fide smash, and it really is Android’s iPhone.
At last but not the least, finally Motorola come back again.
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